For Hearst Corporation, I develop and refine branding that aligns with each publication’s distinct voice while maintaining a cohesive visual identity across platforms. From editorial design to digital content, I ensure that every piece—whether it’s a social media campaign, a print feature, or an event branding project—feels engaging, polished, and true to the brand. Working across titles like Cosmopolitan, Harper’s Bazaar, and Esquire, I create designs that not only look great but also support storytelling and audience engagement in a fast-paced media landscape.
A self-initiated mock campaign for a modern healthcare brand. This digital-first concept includes a patient portal invitation, instructional print piece, social assets, and web banners — all designed to reflect clarity, warmth, and brand cohesion across channels.
For Sterling Media Law, I designed the logo and developed a visual identity that reflects the firm’s style and values. I created social media assets and ensured brand consistency across website mockups and other materials. My focus was on keeping the design professional, recognizable, and visually cohesive across all platforms.
For CISV, a nonprofit organization that educates and inspires action for a more just and peaceful world, I develop and refine branding that reflects its global spirit and mission of peace education. From visual identity to messaging, I make sure everything—social media, campaign visuals, event materials—feels like CISV: welcoming, engaging, and true to its values. It’s about creating designs that connect with people, whether it’s a digital post or a printed piece, keeping the brand fresh, fun, and recognizable while staying rooted in what makes CISV unique.