^ CLIENT: Fossil PROJECT: Multi-page advertorial campaign concept developed across multiple Hearst titles. Curated imagery and designed layouts to marry the Fossil brand with each publication's distinct editorial voice — creating a cohesive campaign that felt native to each title while maintaining a consistent brand aesthetic.
^ CLIENT: Robb Report Magazine PROJECT: Freelance art direction for Robb Report, designing front-of-book sections and features. Work involves collaborating with editors and the photo department — selecting images, developing layouts, and iterating to maintain the magazine's distinct luxury editorial voice.
^ CLIENT: GreenField Pharma PROJECT: Annual report design for a cannabis investment fund, translating complex financial data, portfolio performance, and industry analysis into a clear, executive-level document for investors.
^ CLIENT: Geico PROJECT: Interactive advertorial concept featuring a Mad Libs-style road trip game, designed to engage readers while communicating Geico's brand message in a playful, unexpected way. Developed layout and concept integrating the iconic Geico Gecko character within an editorial magazine format.
^ CLIENT: Viva Vida Jewelry PROJECT: Ongoing freelance creative for a luxury jewelry brand, developing event collateral and marketing materials for trade shows and industry fairs. Work included catalog design, event invitations, and social media assets — all maintaining the brand's elegant, editorial aesthetic across print and digital touchpoints.
^ CLIENT: Cosmopolitan — Hearst Media PROJECT: Sales sheets developed to support the advertising sales team, communicating Cosmopolitan's food and lifestyle editorial offerings to prospective advertisers. Designed to translate audience data and editorial content into a compelling, on-brand visual narrative for client-facing presentations.
^ CLIENT: Garnier Fructis — Cosmopolitan PROJECT: Advertorial concept for Garnier Fructis hair care, developed for Cosmopolitan. Designed a multi-page spread connecting the brand's curl care products with Cosmo's beauty-forward editorial voice — combining product storytelling with reader-focused content and social media integration.
^ CLIENT: Seventeen PROJECT: New Program logo application
^ CLIENT: Hearst PROJECT: Virtual scavenger hunt party invitation
^ CLIENT: Secret Clinical — Women's Health PROJECT: Wellness advertorial for Secret Clinical Strength deodorant, designed to run in Women's Health. Combined motivational content with product storytelling — connecting the brand's strength and performance message with themes of mental resilience, goal-setting, and everyday empowerment.
^ CLIENT: International Center of Photography PROJECT: Full event collateral for the 32nd Annual Infinity Awards — a prestigious photography gala held in New York City. A pro bono initiative sponsored by Hearst, designed invitation, program, backdrop, and print materials for an evening honoring outstanding achievements in photography
^ CLIENT: Chevrolet Malibu — Hearst Media PROJECT: Multi-title advertorial campaign produced and distributed across multiple Hearst publications. Partnered with SoulCycle to connect the Chevrolet Malibu with an active, lifestyle-driven female audience — combining bold illustration, product storytelling, and brand integration in a single cohesive spread
^ CLIENT: Herbal Essences — Dr. Oz The Good Life PROJECT: Advertorial insert developed for Dr. Oz The Good Life magazine, promoting the Herbal Essences Bio:Renew hair care collection. Designed as a two-sided postcard insert — one side featuring an ingredient-focused infographic, the other an interactive fill-in-the-blank wellness intention card — connecting the brand's natural ingredient story with the magazine's health and wellness editorial voice.
^ CLIENT: Jergens — Family Circle Magazine PROJECT: Advertorial for Jergens Wet Skin Moisturizer, developed for Family Circle. Conceptualized and designed the full spread, including art directing the product photoshoot — creating a clean, editorial aesthetic that connected the brand's hydration story with the magazine's beauty and lifestyle audience.
^ CLIENT: Interior Design Magazine PROJECT: Full print and event collateral for Interior Design Magazine's Hall of Fame 30 — celebrating three decades of design excellence. Developed event program, advertising, and catalog materials, and contributed to on-site event support — maintaining the publication's sophisticated visual identity across all touchpoints.
^ CLIENT: L'Oréal Colorista — Cosmopolitan PROJECT: Integrated advertorial campaign developed from concept through final production. Created the initial mock concept that was sold to the client, then executed the full campaign — designing the print spread and developing online advertising assets. Tied the brand's festival-season hair color story to Cosmopolitan's bold, culturally relevant editorial voice.
^ CLIENT: Burt's Bees — Women's Health PROJECT: Event banner for a Women's Health brand activation, promoting Burt's Bees Daily Moisturizing Cream for sensitive skin — connecting the brand's natural ingredient story with the magazine's health and wellness audience.
^ CLIENT: Du Prado Queijos Artesanais PROJECT: Logo and packaging design for a Brazilian artisanal goat cheese brand. Developed a rustic, premium visual identity that communicates the brand's craft and authenticity — applied across product packaging.
^ CLIENT: L'Oréal Colorista — Family Circle PROJECT: Advertorial concept for L'Oréal Paris Colorista, positioning the temporary hair color product as a fun, no-commitment Halloween option for moms and kids — combining product storytelling with family lifestyle content native to Family Circle's audience.