Digital & Social Campaigns
A growing collection of UX/UI layouts, social media content, email campaigns, responsive web design, and digital ads. Some projects may be conceptual, but all demonstrate thoughtful design thinking and clarity in execution
^ CLIENT: Womens Health Magazine PROJECT: Designed a full suite of digital and print assets for this women’s health initiative, including social graphics, email templates, event signage, and branded materials. The visual direction focused on energy, clarity, and connection, supporting both promotion and in-person engagement.
^ CLIENT: Cosmo PROJECT: Designed an Instagram social media campaign for Kohl's Mother's Day, creating a personalized quiz experience across a series of story-style screens. Each screen was designed to guide users through questions about mom's style and personality, ending with a personalized e-card to share directly to her inbox.
^ CLIENT: CISV New York PROJECT: As the Social Media Coordinator for CISV ( a non-profit organization ), I oversee branded content creation, calendar management, and design for Instagram and Facebook. Responsibilities include crafting engaging content aligned with CISV's mission, maintaining a consistent posting schedule, designing visually appealing graphics, fostering community engagement, and analyzing performance metrics.
^ CLIENT: Women’s Health and Men’s Health PROJECT: Virtual 5K event campaign developed during COVID-19, when the annual Turkey Trot had to move entirely online. Starting from the event logo, developed the full digital campaign — including website, social media assets, digital ads, email, and presentation materials — all designed to drive registrations and maintain the energy of a live event in a fully virtual format. Sponsored by Garmin and benefiting Feeding America.
^ CLIENT: Moriah Assets PROJECT: As the creator behind Moriah Assets’ visual content, I developed brand-aligned materials from concept to execution. Moriah, a wellness-focused venture capital firm, invests in innovative startups — and each piece was crafted to reflect that vision, helping strengthen its presence and connect with audiences across digital platforms.
^ CLIENT: Coletivo Tsuru PROJECT: I led the UX/UI design for the Coletivo Tsuru app, crafting a clean, intuitive interface that supports the organization’s mission of community connection and social impact. From wireframes to final visuals, the app balances thoughtful user experience with a strong visual identity.
^ CLIENT: Cedro Participações PROJECT: Digital design for a Brazilian investment firm, including website design and branded social media content. Part of a broader visual refresh that also included print ads and marketing materials, this work focused on bringing clarity and consistency to the brand’s online presence.
^ CLIENT: Viva Vida Jewelry PROJECT: As social media manager and designer for Pura Vida Jewelry, I crafted compelling content, orchestrated the social calendar, and ensured a consistent, vibrant visual identity across all channels—boosting brand visibility and audience engagement.
^ CLIENT: CISV New York PROJECT: As the Social Media Coordinator for CISV ( a non-profit organization ), I oversee branded content creation, calendar management, and design for Instagram and Facebook. Responsibilities include crafting engaging content aligned with CISV's mission, maintaining a consistent posting schedule, designing visually appealing graphics, fostering community engagement, and analyzing performance metrics.
^ CLIENT: Justin Gelband PROJECT: I developed the full branding for Justin Gelband, including logo, website, social media posts, and UX/UI design for his fitness app. Working closely with him as a personal trainer, I created engaging content and visuals to promote the app launch, sharing exercise tips and driving user engagement across his business accounts.
^ CLIENT: Cosmopolitan Magazine PROJECT: As a social media designer, I crafted captivating visuals on Instagram to promote the launch events for Hauliday and Cosmopolitan, aiming to generate excitement and align with brand identities.
^ CLIENT: Cosmopolitan Magazine PROJECT: Digital campaign celebrating Cosmopolitan's 2021 Adweek Hot List win for Hottest in Fashion. Designed social media assets across mobile and digital formats, translating the award recognition into bold, on-brand visual content consistent with Cosmopolitan's distinct typographic identity.
^ CLIENT: Women’s Health and Men’s Health PROJECT: Annual digital campaign for Women's Health celebrating National Workout Buddy Day — a recurring event developed over multiple years. Designed social media assets, digital ads, and Instagram content to drive audience engagement and participation. Sponsored by Degree and DSW, the campaign encouraged followers to tag a workout partner and tune in for free virtual fitness classes throughout the day.