^ CLIENT: Northbridge Health System — Concept PROJECT: Self-initiated healthcare brand identity and integrated campaign for a modern health system focused on women's menopause and perimenopause care. Developed logo, brand guidelines, and full campaign across OOH, transit, print, digital ads, social media, motion assets, and landing page — designed to help women navigate their health journey with clarity, warmth, and support. AI tools including Midjourney, Jitter, and Claude were used throughout for ideation, image generation, copywriting, and motion.
^ CLIENT: Women's Choice Award (WCA) PROJECT: Full event identity and collateral for a national healthcare marketing conference recognizing America's Best Hospitals. Developed as a freelance project, working closely with the marketing team from logo direction through final production — covering invitation, agenda, program booklet, large-format event banners, and award signage.
^ CLIENT: Miora Health — Concept PROJECT: Self-initiated healthcare brand identity and campaign concept for a modern primary care provider focused on women's health. A deliberate departure from the typical healthcare aesthetic — using bold color, modern typography, and a warmer visual language to create a brand that feels human and contemporary. Developed full brand identity including logo, visual system, and campaign creative across digital ads, social media, website, OOH, print materials, and patient portal communications.
^ CLIENT: Dr. Oz The Good Life — Hearst Media PROJECT: Advertorial collection for a Hearst health and wellness publication reaching millions of readers focused on better living, nutrition, and personal care. Designed editorial-style campaigns for healthcare and consumer health brands including Olay, Amlactin, Vaseline, and L'Oreal — translating each client's health and wellness message into content that felt native to a health-conscious audience.